GAwards2013At the recent GSummit in San Francisco, awards were handed out for the best use of engagement techniques in seven categories:

  • Consumer Facing Applications — BBVA Game — a Spanish banking website that distributes badges, points, and rankings, but with a virtual economy around the points
  • Education — The MMO-School Project — uses World of Warcraft to teach a variety of skills in a school setting.
  • Enterprise — Jive Gamification — gamification applied to intra-office collaboration.
  • Health & Wellness — Nike+ FuelBand — competitive exercise program using a wristband tracking device.
  • Human Resources — MindTickle — a “social learning platform” for new employee orientation and training on policies and procedures.
  • Social Good — Tilt World — a mobile app game, where achievements are rewarded with the planting of trees in the real world.
  • Travel & Hospitality — Caesars Total Rewards — a rewards program for casino and resort properties.