Similar to “gamification”, “gamblification” refers to the use of gambling mechanics for non-gambling purposes. It’s a term being promoted by attorney James Gatto and the issues it raises he explains in this presentation at the recent GSummit conference. For those interested in game design, social media, or gamification, the presentation is well worth 20 minutes. Among other topics, Gatto explains how the law differentiates gambling from games, and he provides some warnings regarding common legal pitfalls for gamification and social media projects.