Pie Face actionRocket Games is bringing Pie Face to the UK market. Its debut is set for London Toy Fair later this month, where the game will be on-display in the booth of distributor, Esdevium Games.

Pie Face has players load a throwing arm with cream, slide their heads through a mask, and then turn the handles a number of clicks set by a spinner. Eventually, someone gets a pie in the face. And when isn’t that fun?

Pie Face is already sold in Holland and Belgium, and, in fact, was sold by Hasbro in the United States during the 1960s.