Our initial exposure to Magic Digital Next came a little over a year ago in a presentation by Hasbro CEO Brian Goldner. At that time, we saw it only as a new Magic: The Gathering product, albeit a sophisticated one for a range of players. From a new article posted online by Wizards of the Coast President Chris Cocks, we now learn, though, that Magic Digital Next (though not specifically named in the article) is just one part of a more comprehensive digital strategy update being pursued by WOTC.
Cocks describes “adjustments to and increased investments in our digital teams” as the “biggest move” currently underway at the company. WOTC has created a new Digital Games Studio with significant new outside talent, the existing Magic Online team, and digital art and game design staff.
But these changes don’t pertain just to Magic. Rather, WOTC is looking to apply a digitally integrated experience to all its games (including Dungeons & Dragons), incorporating such elements as augmented-reality games, MMOs, tournament organization, home game management, and other “unexpected settings, genres, and platforms.”
We are reimagining digital versions of Magic and other Wizards games… We will bring our characters and worlds to other games and experiences… We will make your Wizards experiences more efficient, connected, and convenient.
Perhaps we might hear more about this initiative from Hasbro leading in to New York Toy Fair.