The Asmodee Group today launched new branding consisting of a new logo, new motto—”Great Games, Amazing Stories”—and new corporate website. The company described the changes as…

An expression of Asmodee’s ambition to offer a narrative transmedia experience around its intellectual properties, while continuing to develop and expand its premium physical and digital games catalogue.

After a series of acquisitions that’s united major game properties and design studios under the Asmodee umbrella, the company looks to be taking steps toward a broader business strategy. As an example, the company on the same day separately announced the formation of Fantasy Flight Interactive, a digital development studio “not just adapting tabletop games, but creating fresh, new digital experiences based on Fantasy Flight Games’ beloved brands.”

It was also recently reported by Variety that Sony Pictures is in negotiations to acquire the film rights to Catan from producer Gail Katz, with potential plans for a series. It’s not clear, however, what Asmodee’s role might be in those plans, as Katz’s acquisition of the movie rights dates back to 2015.

Asmodee’s new logo is meant to focus on the company’s B2B position in the industry. Branding for the group’s various publishing studios (Fantasy Flight Games, HeidelBear, Asmodee Studio, Space Cowboys, Days of Wonder, Plaid Hat Games, Ystari, Z-Man Games, and Pearl Games) will not change.

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