GamifyNew from IT research firm, Gartner, is Gamify, a primer on gamification from the business perspective. Part one of the book focuses on the value of gamification, part two on designing a gamified experience, and both on how to connect with players on an emotional level.

Author Brian Burke distinguishes between gamification and traditional loyalty programs… The key, he argues, is to design a gamified solution that will encourage “players” to achieve their own goals. In other words, the sweet spot for gamification objectives is the space where the business objectives and player objectives are aligned.