Lightseekers, a new entry in the toys-to-life category, makes use of Bluetooth communication to deliver two-way communication between action figures and computer app, no special portal required. Thus, the figures not only show up in the video game, but can also respond to in-game events with vibrations, lights, and sounds, can be modified with weapons and other physical attachments, and can even be used as live controllers.
The software for Lightseekers is being produced by PlayFusion, the toy line by TOMY. Besides the figures, that product line includes a collectible card game, playable either on its own or through augmented reality as enhancements to the video game.
Lightseekers will launch at Toys “R” Us online on April 17th and in-stores July 1st.