Hasbro logoOn Monday, Hasbro reported its 3rd quarter financial results, revealing continued growth in the games category. The company’s Q3 net revenues were $1.37 billion, an increase of 2 percent compared to last year. These overall positive results were buoyed by a +11 percent performance in international markets.

In terms of product categories, boys continued to slide, while games and girls were up. Within the boys category, though, Beyblade sales grew in the third quarter.

Rising 6 percent, Hasbro’s games business (includes both tabletop and electronic games) posted its fourth straight quarter of revenue growth. The category was again led by Magic: The Gathering, which was up over 30 percent. Also performing well, however, were Jenga, Elefun & Friends, and Telepods. Monopoly and Monopoly Empire revenues were flat in the quarter, though the company considers the news positive as year-to-date numbers were still up.

Regarding Magic: The Gathering, Hasbro revealed in its earnings conference call that 80 percent of sales take place in hobby shops. Also, Magic Online has been receiving significant investment by the company, most going toward expanding capacity for simultaneous games. CEO, Brian Goldner, explained that MtG, with its strong brand and cross-platform gaming options, has been the leading example of how Hasbro now approaches developing immersive experiences in its company-wide brand blueprint strategy.

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