Surprising the market, who’s lower expectations for the company were based at least partially on weaker performance by Mattel, Hasbro on Monday reported a 13 percent net revenue growth in 2016. That put the company’s total year revenue over $5 billion for the first time. Following the news, Hasbro’s stock hit a new high and closed up 14 percent.

The company’s performance in the games category was strong. Led by sales of Pie Face and Magic: The Gathering, revenue grew 9 percent year-on-year.

Hasbro’s strongest growth was in its partner brands category, which was up 28 percent on the success of Disney Princess, Disney Frozen, Dreamworks’ Trolls, and Yo-Kai Watch.

On the subject of the company’s largest individual game brand, CEO Brian Goldner reported that 2016 was the 8th straight year of growth for Magic: The Gathering. He also suggested that consumers would start seeing some results from the Magic Digital Next initiative before the end of the year.

Magic Digital Next, which has been an investment for a number of years, and will continue to be a bit of an investment this year because of course late this year you’ll start to see some of the evidence of what the team has been working on as they begin to put that platform out to the market.

Hasbro also revealed an interesting change in its approach to financial reporting:

Beginning with the first quarter, we will no longer report revenue along the boys, games, girls, and preschool categories. Instead, we will provide a revenue breakdown of franchise brands, partner brands, Hasbro Gaming, and emerging brands. We believe this is a more relevant and appropriate view of our business.

Later Monday afternoon, Hasbro announced the appointment of John Frascotti as President of the company—he was previously President of Hasbro Brands. Brian Goldner remains with the company and will serve as Chairman and Chief Executive Officer.

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October 2016 Yo-kai Watch TCG Releases


Yo-kai watch TCG products are hitting shelves in earnest this October with booster packs, two theme decks, and collection packs.

Booster packs will contain 10 cards with the following distribution:

  • 1 Foil rare card
  • 3 Uncommon cards
  • 6 Common cards

The two theme decks will each include:

  • 2 Foiled cards
  • 38 Fixed cards
  • 2 Exclusive Yokai medals
  • 1 Play mat
  • 1 Rule sheet

Lastly, the collection packs will be packaged in a reusable card box that includes:

  • Exclusive Yokai medal
  • 4 Booster packs

I’ve heard mixed things about the game, but haven’t had a chance to try it for myself yet. I’m working on rectifying that as soon as possible.


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Toy Fair New York 2016One of the brands Hasbro is making a big push with in 2016 is Yo-kai Watch. It’s based on a Japanese anime series that’s centered on the story of a young boy, his magical watch, and the yokai (mythological ghosts and spirits) that he summons with it to solve mysteries and do good deeds. Of course, with Hasbro part of that push had to be Yo-kai Watch games.

In the fall, Hasbro will launch a Yo-kai Watch Trading Card Game. A starter pack ($13) will include 40 cards, a play mat, and one exclusive Yo-kai Watch medal (collectible discs that fit in the replica watches also for sale). Blind booster packs will include 10 randomized cards for $4. And a collection box exclusive to Walmart will retail for $20 and come with four booster packs and one exclusive medal.

Before the TCG, though, this spring will see release of a Yo-kai Watch The Game of Life ($20), and already hitting retail is a Yo-kai Watch Monopoly Junior ($15). Player tokens in the Monopoly game represent the yokai Komojiro, Whisper, Jibanyan, and Komasan.

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