hasbro_logo.jpgHasbro’s CEO, Alfred Verrecchia, is stepping down. He will be replaced by current COO, Brian Goldner.

Verrecchia has spent 43 years at Hasbro and took over as president and chief executive in 2003, succeeding Alan Hassenfeld, a member of Hasbro’s founding family. Hassenfeld, the current board chairman, will step down as chair but remain a board member, the company said. Goldner joined Hasbro in 2000 from Bandai America Inc., becoming COO in 2006, and has helped Verrecchia orchestrate a comeback for the once-troubled company.

Hasbro’s prices are also set to rise to offset increasing costs.