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Wikipedia is one of the world’s most trafficked web sites, but it doesn’t sell any ad space. It’s revenue stream is dependent on user contributions. These contributions are tough to acquire and don’t always meet the site’s budgetary needs.
According to Executive Director Sue Gardner, Wikipedia’s board is looking at other methods to raise. One suggestion under discussion is a Wikipedia board game. Another suggestion, a Wikipedia game show, was considered problematic “because game shows are competitive and Wikipedia is collaborative”.
(source)
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