Scrabulous, the Facebook Scrabble game that Hasbro and Mattel treat as a thorn in their side, has become a platform for more than just word games.

According to an article on Nerve, so many people were looking for sex talk using the application that they player’s not wanting adult conversation had to explicitly say so, until the application owners set up an adult-only section as distinguished from the family-oriented section.

The article attempts to delve into the question: why Scrabulous, of all places?