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Bella Sara is partnering with toy horse manufacturer Paradise Horses to produce a line of horses corresponding to its popular trading card line.
I’ve heard of games being used to push toy lines, but this is a rather unusual reversal of the licensing direction. How come we haven’t seen plush toys for Magic: the Gathering?
(source)
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Though I cannot find any pics now (my Google-fu is weak at the moment), I seem to recall there being MtG plushies some time in the late 90’s (around the same time of the Beanie Baby craze). I distinctly recall one of the Prodigal Sorcerer (Tim).