Scrabble sales are high in the UK, and it’s now the number one selling game.

Mattel would like to attribute this to their anniversary marketing efforts and the downsizing in the economy which is forcing people to look for lower cost entertainment (source). Both of which have had an effect, true.

But other sources point out that they also owe much of their new sales to the Facebook application Scrabulous, which Mattel succeeded in shutting down a short time ago. (e.g. source)