Privateer Press has posted a video advertising the next issue of No Quarter magazine (their house publication) and its feature article: a how-to on building a functioning “mechanika” drawbridge. The drawbridge looks great and I’ll totally be picking the issue up, but its worth noting that very few game companies are actually taking advantage of online media effectively.

From my perspective, PP’s new YouTube ad is probably the best use of online medium for a game publisher – its short and to the point, uses the medium effectively and leads me directly to a product. I think WotC is starting to get the idea with their Facebook activities, but we’ll have to see if they actually start using it to get people excited about specific products.