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02 Jun
Posted by Yehuda Berlinger as Modern Board Games, Other
Hasbro’s licensed branding machine is moving full steam ahead. Where once the games were adapted to market other brands, now other items are getting adapted to market Hasbro brands. And not only movies and video games.
Hasbro plans a new line of clothing based around many of its brands. Some of it will come out concurrent with the movie adaptations, and some of it will just come. Hasbro’s Monopoly clothing line will be graphic t-shirts produced by Famous Forever Clothing, Fortune Fashions, Global Licensing, Mad Engine, and Streetwear.
(source)
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