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No hard data here, but from what I read and the people I talk to, the 4th Edition of Dungeons & Dragons has brought a fair number of former players back to the game. Wizards appears to recognize this and is offering further encouragement in the form of 6 free trips to Gen Con 2009 for one fortunate former gaming group. The Never Split the Party Contest will provide convention passes, travel, and 4 days and 3 nights of Indianapolis accommodations to a group of gaming buddies that separated years ago and can convince the judges with their answers to such questions as:
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I’ve heard mixed reports on 4e. Some stores say that its selling neck and neck with Paizo’s Pathfinder. Others say, 4e is a much bigger seller. I haven’t had anyone tell me it got them back into gaming though. Interesting.