4kids4Kids, global brand manager of Pokemon, Yu-Gi-Oh, Teenage Mutant Ninja Turtles, Huntik, Chaotic, and many other brands, has put itself up for sale.

Most of the brand licenses it manages extend only to the anime and online game formats, as well as licensed games for the XBox. The Pokemon Company owns Pokemon trading cards, Konami owns Yu-Gi-Oh trading cards, and Upper Deck owns Huntik trading cards. 4kids maintains a stake in Chaotic trading cards, however, through TC Digital Games distribution.

Market conditions and the loss of a partnership with FOX television have led to this situation.