board_game_shelfA recent Harris poll [PDF] indicates that 54% of Americans aged 18 or older will purchase one or more toys as a gift this holiday season. Of those, 30% plan to purchase one or more board games. By my calculation, that means that over 37 million board games will be purchased in the next month and a half.

Only slightly more (36% of toy buyers) indicate that they will buy video games or consoles.

(source, image)