The Wausau Daily Herald pimps board games at Biggby Coffee. (source) These are games aware people.

The Wall Street Journal pimps Topps’ Attax games, now a quarter of Topps revenue. (source)

The Somerset Daily American pimps Magic: The Gathering at Laurel Mountain Comics. (source)

Hasbro pimps itself with Transformers cologne for men. (source) “Real men smell like mechs.”