LEGO is making a vast push to promote its brand across the planet.

  • LEGO has partnered with Funskool India to promote and distribute in India. (source)
  • LEGO has partnered with Gazillion to produce a LEGO Universe MMOG. (source)
  • LEGO is expanding its North American distribution center (source) and wants to double its market share in the next five years by building on Disney movie products, including board games based on the brands. (source)

Doesn’t hurt that one of LEGO’s main rivals, Canadian toymaker Mega Brands, sued for bankruptcy protection in February. (source)