The Upper Deck Company is branching out beyond trading cards. It’s just completed a deal with Nickelodeon & Viacom Consumer Products to produce Spongebob Squarepants-branded Spongi, a “paste which can be bounced, stretched and moulded to create any shape and can be preserved by air drying.” Because I know you’re all rushing out to get it, I hasten to add that it’ll only be for sale in Europe, and not until the fall.