Ellen Degeneris has always featured an audience participation game on her talk show, The Ellen Degeneris Show, but recently a number of these games are combined advertisements for Hasbro games. When using Hasbro games, such as Guesstures, Pictureka, or Bop It, the segment is called Hasbro Family Game Night, Hasbro trademarks are prominently featured and every member of the audience gets a free copy of the game.

Hasbro’s buzz page mentions this, as well as several mentions of Hasbro games in the news, including one alleged quote from Eric Martin of boardgamenews as quoted in the Indianapolis Star: “you learn a lot about people by the way they play a game.”