Dozens of Silicon Valley companies turn to BTS business simulation games to learn managerial lessons. Companies include NetApp, HP, Cisco, VMWare, Bell, Sony, TI, and others.

According to source, the approach may not be right for everyone. Many participants click with the lessons in game format, while others don’t get it unless it is spelled out for them in the traditional way. One other benefit of playing games, however, is the long-lasting camaraderie established between the participants.