Incremental Game Changes Through Brand Leveraging

What’s considered safe in the board game industry by Hasbro? Releasing a game that plays nearly identically to a previously popular game, and using the popularity of the previous game to sell the new one. The thing is, the games often have new mechanics, some of which actually improve the game. It’s just nice to have a well known brand name to boost the attention of passing shoppers.

Given how little actually changes in the game play, it’s amazing how much Hasbro’s art and packaging divisions have to do.

• Sorry Spin: It’s just like Sorry, but parts of the board spin.
• Trivial Pursuit Steal: 55 question cards in a small box.
• Trivial Pursuit Master Edition: Harder questions.
• Cranium Scribblish: Telephone game of definitions and drawing.
• Candyland Deluxe: With additional plastic toys.
• Bop It Bounce: With bouncing challenges.
• Trivial Pursuit Bet You Know It: A Wits and Wagers type game.
• Twister Hoopla: With hoops, no mat. Some additional race games.
• Guess Who Mix and Mash: Create a face from different parts, and then guess the result.
• Monopoly Revolution: A round board.