Update: Title changed. Also, see comments.

Talking Game nails it when he questions FFG’s new video promotional system.

In exchange for putting a video advertisement box (an IPad in a box) in your game store, FFG wants a non-refundable $1000 in wholesale purchases, no promises on when the box will be delivered or how long they will support it, complete remote control over everything the box sees, hears, or displays, and $650 if anything damages the box. And they get to take the box home when either you or they feel like it, with no refunds.

Sounds like a good deal? Personally, I would charge FFG $1,000 to put one of these in my store. Each month.

Update: Jay Adan calls me out for this story.

He is correct that you don’t simply pay $1000 to FFG for the device; you have to make a $1000 purchase of FFG wholesale products.  I made this error by misreading the clause “A one-time FFG restock order of $999 or more (wholesale) from FFG or from one of our participating distributors.” When I read this, I thought that this was just a formal way of FFG charging you $1000. Now I see that I was mistaken, and it appears that Jay is correct.

Other than this, I believe my article to be correct.

Christian Petersen, FFG’s CEO responds:

FFG spends a great deal of resources in making great visual content (i.e. video’s, learn-to-play tutorials) that is distributed online. With this program we are trying to help retailers take advantage of this content in their stores. We think it is time that some of the advantages of the internet and modern technology be harnessed by retailers at large, at no great investment (or technical acumen needed) required by them.

FFG is paying for the device, for the software that automatically pulls content and maintains itself. We think that it will help not only retailers, but also customers to make good purchasing decisions. In return for this investment on FFG’s side, we ask that a minimum amount of product is in the store (i.e. via the purchase of product, which most stores would do regardless) and that if the device is damaged or lost, that FFG is compensated (we don’t have any control over the environment that the unit is in).

That’s it. If that makes sense to a store, we make this option available to them. If the store doesn’t like the device, they can return it. If it doesn’t make sense to a store, business as usual. The title of this post is inaccurate, accusatory, and frankly disappointing. While editorial opinion in a good thing, this one is based on false assumptions and a perceived evil that does not exist.

Christian Petersen