Like it has every year since at least 2007 (the earliest reference I could find), Amazon will not allow you to sell toys and games through its site starting from mid-November until mid-January, unless you meet several requirements:

  • Have been selling since before mid-September
  • Have sold and shipped at least 25 items in the two months from Mid-September to mid-November
  • Have a sterling record concerning cancellations, returns, or late shipments

These are Amazon’s Holiday Selling Guidelines in Toys & Games. These guidelines “maintain buyer confidence in Amazon this holiday season” and “ensure that our sellers in Toys & Games provide a high-quality customer experience”. I’m not an Amazon seller, but I’m not sure I understand the second point, which seems to me to have little to do with buyer confidence and high-quality and more to do with spanking the little guys.