has launched a Gamification Platform. The platform is essentially an online score keeping and reward system that lets you turn any online based activity into a game of sorts.

While interesting in its own right – I could turn commenting on Purple Pawn posts into a game, for instance – I can also envision its use by game companies to connect all of the people who buy their games into a mass social network; a kind of offline/online gaming cross-experience.

It’s a pity that “game mechanics” to gamification sites currently means “mimic MMOG mechanics”, but that has yet room to develop and change over time.