Gamify.com has launched a Gamification Platform. The platform is essentially an online score keeping and reward system that lets you turn any online based activity into a game of sorts.
While interesting in its own right – I could turn commenting on Purple Pawn posts into a game, for instance – I can also envision its use by game companies to connect all of the people who buy their games into a mass social network; a kind of offline/online gaming cross-experience.
It’s a pity that “game mechanics” to gamification sites currently means “mimic MMOG mechanics”, but that has yet room to develop and change over time.
You’re right, it’s going to evolve a lot over time. What you see now is a very early iteration. Your feedback is greatly appreciated, I hope you’ll check out our Gamification Encyclopedia as well at http://gamification.org .