Gamers around the world did their bid for disaster victims when DriveThru RPG announced that it has raised a total of $46,125 (or about $60,000 NZ$) at the end of their New Zealand Red Cross Earthquake Relief fund charity drive.

The amount was raised when DriveThru RPG started selling a promotional bundle of e-books worth more than $300 in retail for a promotional price of $20 with proceeds going straight to the fund following the Christchurch Earthquake on February 22.

Marketing Manager Sean Patrick Fannon thanked the gaming community, both gamers and publishers, for their support during the charity run in their newsletter and extended special mention to Morgan Davie from New Zealand, who ‘helped to get the ball rolling’ and wrote a post about the DriveThru RPG’s efforts to aid relief efforts.

DriveThru RPG has been no stranger to extending charity aid through the sales of ‘promotional bundles’ to its customers for the cause of aiding disaster victims. Previously, DriveThru RPG had raised $178,900 in February 2010 following the Haiti Earthquake and $65,000 for Pakistani flood victims in October of the same year to the Doctors Without Borders organisation.