DaGeDar (pronounced DAH-geh-DAAR) is a marble racing game being launched by Cepia, the maker of ZhuZhu Pets. The DaGeDar battle balls feature graphic designs that are meant to reflect the character of spirits trapped within, and of course also make them collectible. Racing track sections, launching spinners, and individual balls will be sold separately.

Each DaGeDar ball bears a unique code, which when registered on the DaGeDar website, reveals the ball’s hidden powers. Of course.

The only thing missing is the animated television series.

While launching nationwide later this summer, DaGeDar will be available in Phoenix-area Wal-Mart and Toys R Us stores starting this month.