ConceptCard is the Dutch company that created and owns Bella Sara, the popular collectible card game (and licensing line) featuring fantasy horses and inspirational messages targeted primarily at girls.

CC is moving production in house – to the new The Bella Sara Company (not to be confused with the bird food company The BellaSara Company). It will be absorbing Hidden City Entertainment, created by Peter Atkinson in 2006 to produce the game, which will be closing up shop. 10 of the 12 employees from HCE will move over to Bella Sara.

(source, via)