Hasbro reported Monday a 7% increase for net revenue in 2011 over the previous year. Major drivers of the record $4.29 billion total were a 19% growth in international revenue (16% excluding the impact of foreign exchange) and a 35% increase in the boys category. The girls category declined 11% and games and puzzles dropped 10%.

While the results in games overall were disappointing, two standout successes were Beyblade and Magic: The Gathering.

Beyblade is one of the top three producing brands for Hasbro. With strong growth overseas, Beyblade saw $477 million dollars in revenues in 2011. Looking forward, in the fall Hasbro will introduce a new play pattern to the game, Beywheels.

After doubling sales over the last 3 years, Magic: The Gathering is now Hasbro’s largest game brand in the United States. CEO Brian Goldner stated that a major new brand initiative for MtG will be announced by Wizards of the Coast at Toy Fair.

Regarding the remainder of the company’s game business, Goldner predicted a stable 2012, with growth returning in 2013. To achieve that, he explained that Hasbro is focusing on innovation—developing new brands and applying new technologies to eight of the top ten existing brands. He sees the combination of face-to-face and digital elements as key to success with games, and he cited recent experience with MtG as an example of that.

Some of the other interesting tidbits revealed Monday include:

  • Expect Battleship KRE-O products this year. (KRE-O is Hasbro’s recently launched constructable toy.)
  • There is also going to be a KRE-O movie.
  • A Candyland film will be produced by Adam Sandler’s Happy Madison production company.
  • The Game of Life experienced international growth in 2011.
  • Hasbro spent $197 million on product development in 2011. Also, 9.7% of revenue was spent on advertising.
  • 7.9% of the company’s revenue came from licensing.
  • The top three brands for Hasbro in 2011, each producing over $400 million in revenue, were Transformers, Beyblade, and Nerf.
  • Hasbro’s four movies have generated $1.6 billion in merchandise sales.