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Last week, CNBC’s How I Made My Millions profiled the Nathanson family and the success of Bananagrams.
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Sounds like Bananagrams made it’s fortune mainly because it was easily marketable. As a hobby gamer, I immediately thought “meh, it’s Scrabble in a banana-shaped pouch.” But the mainstream market isn’t concerned about the qualities of the game itself, just how easy it is to advertise, I suppose. I imagine most people bought this game because “hey, it’s Scrabble in a fun banana-shaped pouch!”
I disagree that Bananagrams is the same as Scrabble but I also don’t doubt that a major part of its success is the packaging.
You are so off the mark here. Bananagrams is a great game. And unique. It may remind you of Scrabble, but it’s nothing like that. You make your own crossword out of 21 tiles, at the same time the other players are doing the same. When you complete that, you have to draw another tile, and so do all the players (whether they’ve completed their crossword or not), and on and on, constantly building and rearranging, trying to incorporate each new letter – o, no, is that another Q? – as it comes your way. Not Scrabble at all.