Indian music television channel, 9XM, and MadRat Games have announced a 3 year license agreement for the production of board games based on the broadcaster’s characters.
Other products will follow but the first two have already seen release in select stores. The Backwaas Game is a party game in which players have to name as many objects that start with a certain letter as they can, then justify why they fit a particular category (for example, “T” and “things to throw”). Losers & Ladders and Twist-Tac-Toe are variants of the classic Snakes & Ladders and Tic-Tac-Toe, combined in a single box, and dressed up with 9XM’s Bade and Chote characters.
[via Business Standard]
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