LEGO Legends of ChimaAnnouncing a 13% revenue increase in the first half of 2013 (over the same period last year), LEGO cited strong sales in the Legends of Chima line as a major factor.

Legends of Chima has performed well in its launch phase and is already one of the largest LEGO product themes. We expect that the product line will continue to grow through the balance of its first year on the market. The theme has performed particularly well in Asia, where it has been a large contributor to the high growth.

According to Bloomberg, LEGO’s first-half revenue of 10.4 billion kroner ($1.84 billion) raises it to the position of number two ranked toy-maker in the world, above Hasbro but second to Mattel.