Fashion label G-Star RAW has launched its spring/summer advertising campaign featuring World Chess Champion, Magnus Carlsen.

Play MagnusAnd Magnus has launched a mobile app (iOS only) called Play Magnus. The app allows users to play Chess against an engine modeled on Carlsen. Games can be set at different difficulty-levels, which are supposed to represent Carlsen’s skills at different ages. The Champion has said that he will play annually in-person against the top players of the app.

While the basic version of Play Magnus is free, qualifying for the in-person events requires registration at 99¢/€0,89 and access to in-app training videos is another 99¢/€0,89 each.