With The Legend of Zelda Monopoly, GameStop is borrowing strategy from its video game sales, taking preorders and bundling exclusive content. The game is being produced by USAOpoly and will be sold through other retail outlets, however, only the GameStop version will come with an Ocarina of Time token, item power cards, Hyrule map lithograph, and square (instead of rectangular) box.

To be clear, other retailers (such as Target and Walmart) dabble in board game exclusives (including versions of Munchkin and Wits & Wagers). But the move is a significant step for GameStop, where board games are a sideline to a much larger video game business.