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Nearly at the end of 2015, Steve Jackson Games has issued its Report to the Stakeholders for 2014. The report, a tradition for privately held SJG, provides a behind-the-scenes peak in to the company’s performance and plans.
Most notable for 2014, though by no means a surprise, is the importance of Munchkin games. Among SJG’s top-20 products ranked by sales, only two were not Munchkin: Zombie Dice at number 3 and Zombie Dice Deluxe at number 18. Even among the next 20 ranked were only four not-Munchkin.
On the subject of sales, the company reported total gross income for 2014 of $8.5 million. This was, technically, the first time annual income declined for SJG since 2005—it was down down $300,000 compared to 2013. However, 2013 was also the year of the Ogre Kickstarter project, which alone brought in $1 million. Excluding that one-time event, the company’s income in 2014 was up $500,000.
Despite the overwhelming importance of Munchkin to Steve Jackson Games, it’s clear from the report that the company remains committed to a diverse product line. It republished (in 2014) 20 year-old Knightmare Chess, now has a full-time staff member dedicated to reviving Car Wars, and continues to explore options for GURPS despite a very difficult market.
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