ASTRAA program of the American Specialty Toy Retailing Association offers certification as a Play Expert. Training and testing for the certification is available online ($600) and in-person ($800) and consists of modules on child development, types of play, play advocacy, and more.

Certification as a Play Expert is open to all but ASTRA also has a program just for retailers, Certified Master Retailer, and is planning to launch soon programs for Certified Toy Manufacturer and Certified Toy Sales Representative.