The hashtag #WheresRey has been used on Twitter ever since the Target exclusive Star Wars: The Force Awakens 6 Action Figure Pack went on sale in early September with a generic TIE Fighter pilot and Stormtrooper in place of the protagonist of the movie.
This morning, Hasbro responded on Twitter to an eight-year-old girl’s inquiry about why Rey was not included in the new version of Star Wars: Monopoly. The Star Wars-themed Monopoly game, released last September, includes Luke Skywalker, Darth Vader, Finn, and Kylo Ren — all male characters — as player pieces. Hasbro’s response, in part:
“…Rey was not included to avoid revealing a key plot line that she takes on Kylo Ren and joins the Rebel Alliance.”
Which, of course, is exactly what Finn did in the movie, too. An inquiry to Hasbro’s twitter account asking why Finn was included and Rey wasn’t, considering they both took on the main villain and joined the Resistance (and not the “Rebel Alliance”, which doesn’t exist in The Force Awakens), has gone unanswered.
Hasbro also writes that a Rey 12-inch action figure will be “hitting store shelves this month”, a little over four months after the first wave of exclusively-male 12-inch action figures were released. “We are thrilled with the popularity of this compelling character and will continue to look for ways to showcase Rey across all of our product lines.”
The only other female 12-inch action figure, Captain Phasma, was released as a Toys R Us exclusive in late November of last year.
I would say unbelievable, but unfortunately it’s entirely believable. Hasbro’s marketing
strategists are idiots.
Oh,,, I get it. Hasbro didn’t think it was a plot spoiler to include Finn in the game,
because he’s a guy, so of course he will fight bad guys. But it’s a “plot spoiler”
to include Rey, because she’s a girl, so Hasbro thought that no one would expect
a girl to fight. That’s why it’s a spoiler.
Only, how does including her in the game imply that she will fight anyone? Everyone
already knew she starred in the movie, from seeing the trailer. Sheesh.
This is one of those times when the thing being said is not believed by either the audience or the speaker. But it’s a convenient fiction that makes the speaker look slightly less awful, so that’s what we’re goin’ with.