Though deposed this past year as Hasbro’s biggest brand, Magic: The Gathering still had a very strong 2015, according to John Frascotti, President of Hasbro Brands, its “seventh straight year of record-breaking results.” Speaking at the company’s Toy Fair presentation to investors, Frascotti revealed that the number of active Magic players grew 10.5 percent in 2015 and that the average player spent 16.7 percent more money on the game than they did the previous year.
Organized play too recorded significant growth. The number events was up 26.5 percent and the number of stores hosting those events up 8.5 percent.
Hasbro sees Magic: The Gathering as a competitor in the e-sports category, where the company says it ranks in the top-five. Last year saw a total of 850,000 competitive magic events. In the 55 classified as “global premier events”, more than 6,000 “premier” players participated and $4.1 million in prizes were distributed. Online video broadcast of tournaments attracted more than 1 million unique monthly viewers.