Hasbro Gaming LabHasbro has launched its third game design challenge, this time with a focus on family games and a celebrity judge, Daymond John, founder of FUBU and one of the investors on the television show, Shark Tank. Interesting choice considering how poorly board game pitches usually do on such shows.

In any case, again, five finalists chosen by Hasbro will pitch their designs to the public with crowdfunding campaigns on Indiegogo. And again the ultimate winner will receive $25,000 and a trip to Hasbro headquarters.

The first challenge focused on party games and picked The Mister Toast Card Game as the winner. The second, which asked for games that would also be of interest to game enthusiasts, awarded Hex Casters the top prize. This time, the Family Face-to-Face Game Challenge will judge submissions on the following criteria:

  • 34%: Gameplay for All (cross-generational gameplay that’s easy to get and easy to get into)
  • 33%: Theme (excellent content, narrative, and conceptual visuals to match)
  • 33%: Viability and Potential for Success (ability to be created and delivered to gamers, potential to appeal to all levels of players, likelihood to be the next hit game)

Entries are due by October 23rd.