According to Hasbro, gaming as a general trend has seen a 75 percent increase in 3 years, up from 1.2 billion gamers in 2013 to 2.1 billion in 2016.
In its presentation to investors at New York Toy Fair today, Hasbro revealed that 20 percent of its products in 2016 went to consumers 20 years of age and older. The hottest of those products, of course, was Magic: The Gathering, for which the company produced last year 117 million booster packs. In another interesting statistic, 5 million viewers watched 350 million minutes of Magic video online. To keep the trend going, subsidiary Wizards of the Coast will be launching a series of new events in local game stores called “Magic Open House”. At these events will be giveaways and how-to-play sessions for beginner players.
Magic Digital Next was also mentioned but the better information on it comes from a WOTC website article posted today. In it, Jeffrey Steefel described Magic Digital Next as an “internal umbrella term for the entire landscape for Magic: The Gathering experiences around digital games.” This includes:
For the first time that I know of, a WOTC CEO participated in the Toy Fair presentation and gave some recognition to Dungeons & Dragons. Chris Cocks said that in 2016, D&D had its best sales in 40 years. He even mentioned that Duel Masters experienced its fastest growth ever last year.
On the board game side, 30 million Hasbro games were manufactured in Longmeadow, Massachusetts last year. The company claims 13 of the top 15 face-to-face games in United States—number 1 was Pie Face and number 2 was Speak Out.