Phil Reed, CEO of Steve Jackson Games, published the company’s annual Report to the Stakeholders today. In it, the company revealed that they had a second year of decline from 2014’s high of $8.5 million to $6 million. The main reasons cited for the income slowdown were delays on planned releases of Car Wars Sixth Edition and the Munchkin Collectible Card Game. With the delay on Car Wars, Mr. Reed writes it was due to “an insistence on making the game exactly the way we want it. We would rather not ship the game than ship a game that doesn’t meet our standards.” They are also seeking to get the Munchkin CCG ready to print by the end of the year.
The company looks to have a difficult year ahead for it, with the Ogre Kickstarter campaign from 2012 still not completed. “We are still sinking time into the project,” he writes, even though “we’re seeing real progress; several outstanding pieces of the project are finally coming to a close. Whew.”
Issues with the GURPS line have been problematic for the company as well. Two hardcover books for the GURPS line, Discworld and Mars Attacks, were released but performed poorly at retail. “Today’s cluttered market, combined with our insistence on getting it right, made both books expensive experiments that tell us one thing: Do not produce more GURPS hardcovers until we have guaranteed that the sales are there.” Also tying up resources at the company is the Dungeon Fantasy GURPS introductory box set. Reed writes, “what would have been a profitable project is rapidly turning into a loss.”
But it isn’t all doom and gloom: Munchkin continues to do well with reprints, Guest Artist Editions, and expanding into Walgreens. In the top twenty products sold by dollar volume, all but three were Munchkin related. The company released five new games which appear to have done well at retail, and Zombie Dice had to go back to reprint due to “unexpected demand during the fourth quarter” of 2016. “A game from 2010 that keeps outselling our forecast is good and bad, but we’ll take this situation over the opposite problem any day.”