Asmodee Group has acquired Rory’s Story Cubes from The Creativity Hub. Already the distributor for Rory’s Story Cubes in several countries, Asmodee with this deal ups its stake to “worldwide publishing and brand rights.” Other existing distribution arrangements will remain in place through their current terms, such as with Gamewright through 2018 in the United States, Canada, Australia, and New Zealand.

The deal also has The Creativity Hub working as consultants to Asmodee for a 3 year period, allowing for the smooth transition of manufacturing, distribution, and product development. Discussing the transaction with Purple Pawn, company co-founder Rory O’Connor expressed confidence in Asmodee’s commitment to the product as both a game and a resource for promoting creativity. Asmodee, he said, will better be able to expand the reach of Rory’s Story Cubes to a wider audience and additional global markets. Don’t expect any sudden changes to the product line, though, or a major expansion in licensed versions of Story Cubes.

At the same time, Rory added, the sale will allow The Creativity Hub to focus more time and resources on new products. Among those it has in development are Blank, a card game that evolves from play to play, and Untold, a cooperative roleplaying game incorporating Story Cubes and currently funding on Kickstarter. Regarding the Untold, Rory said in jest:

Looking back at it, it’s almost like Untold is the base game and we released all the expansions already.