Game and toy inventors hoping to see their design on the shelves of a major retailer have a unique opportunity over the next month with Target. The company has launched what it’s calling the Target Open Innovation Project and is taking applications for direct meetings at New York Toy Fair in February.

We want early access to inventors and companies with fresh ideas and in exchange, will offer the opportunity to pitch your idea to a panel of Target Toy buyers and get feedback from experts in Mass Retail. We intend for these meetings to produce a meaningful pipeline of innovation for our Toy Assortment.

Initial applications are due January 17th and require information on the product’s target audience and how it differs from current products. Also asked is whether the inventor has performed any market studies, patent searches, or cost analysis.

Target is looking for products in the following categories: games, dolls, activity sets, pre-school toys, and imaginative play.