Hasbro Pie FaceHasbro was apparently inspired as much as the thousands of people who saw the video below and flooded stores in the U.K. to purchase Pie Face. Today the company announced a license from Rocket Games to manufacture and distributed Pie Face in multiple markets, including the U.S. and U.K.

It’s a simple game: fill the device with whipped cream, spin the spinner, twist the trigger knob the number of times indicated, and pray you don’t get a pie in the face.

Pie Face, which Hasbro also sold back in the 1960s, will retail for $20 in U.S. and should be available as early as this October.